I had the opportunity to work with LaineAvenue to come up with a product to be sold in their business model. The desired audience for this product was geared towards teenagers and young adults. A product that a young adult can sell and something that would allow them to express their individuality. After months of researching, designing, and prototyping, we created the perfect, most flexible backpack on the market. It's comfortable, eco-friendly, and designed for everybody. With the exclusive patent-pending quick-change zipper flap, this backpack can be switched out to match any mood or outfit in less time than it takes to tie a shoe.

After leading focus groups with students and month of research, our idea was to re-create something everyone needs, everyone buys, and everyone takes for granted. The old faithful backpack.

Designed for young professionals in mind, this bag boasts some game-changing aspects to help all people succeed.

The Original holds three, three inch binders along with a laptop, tablet, and all the necessary school supplies.

A wide mouth allows for easy access to supplies without "exploding backpack" syndrome.

Focusing on students and their needs allowed the original to become a functional player in the backpack game.

What really makes this bag a game changer is the flap that converts into a cross-body purse. 

Designing this accessory enabled us to design a product without relying on planned obsolescence for creating a regular customer purchase flow.

Multiple cross-body options makes the backpack more versatile and useful with all types of outfits and styles.